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Welcome to Rockville Emblem & Merchandise Design

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An emblem and merchandise design project for Welcome to Rockville, a rock and metal festival in Daytona Beach, Florida. The visual identity includes a logo emblem, T-shirt, and drawstring bag, using bold graphics and imagery inspired by rock music.

Emblem and merchandise project overview, objectives, audience, and creative strategyEmblem, T-shirt, and drawstring bag sketches, followed by digital roughsEmblem, T-shirt, and drawstring bag sketches, followed by digital roughs (continued, part 2)Final emblem, T-shirt, and drawstring bag designs with merchandise mockupsFinal emblem, T-shirt, and drawstring bag designs with merchandise mockups (continued, part 2)
An emblem and merchandise design project for Welcome to Rockville, a rock and metal festival in Daytona Beach, Florida. The visual identity includes a logo emblem, T-shirt, and drawstring bag, using bold graphics and imagery inspired by rock music. Select any image to open it at full size in a new tab.